There are many people in the world that are wasting their lives by engaging in sins against the flesh and other iniquities on daily basis.
Since the Law of God is written on all hearts, I am sure that they know that their lives are incomplete and are missing something critical.
Life is supposed to be much more. Sex, drugs, partying, wasting time, gossiping, useless noise...a life wasted.
If you will it, you could be all flame.